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Fast visual boost
Created for moments when you want your smile to look fresher and brighter without a lengthy process.
Purple Colour-Correcting Smile Care
A Brighter-Looking Smile Powered by Purple.
A quick colour-correcting serum designed to visually balance yellow tones for a fresher, brighter-looking smile—without adding a complicated step to your routine.
Quick visual colour correction
Easy addition to your routine
Fresh mint-inspired finish
Temporary cosmetic colour correction. Appearance and results may vary depending on natural tooth shade, surface staining and lighting.
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Regular price
$46.22
Regular price
$46.22
Sale price
$95.00
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Vitae Teeth Whitening Colour Corrector Serum 30ml
Regular price
$46.22
Regular price
$46.22
Sale price
$95.00
Unit price
per
Purple colour-correcting care
A brighter-looking smile, powered by purple.
A quick daily colour-correcting serum designed to help visually neutralise yellow tones on the tooth surface—without complicated routines.
✓Fast, easy application
✓Surface-level colour correction
✓Fresh mint feel
Designed as a temporary cosmetic colour corrector. Results and appearance may vary by user.
Colour-CorrectingHelps balance yellow tones visually
Quick RoutineEasy to add before going out
Non-InvasiveWorks cosmetically on the surface
Fresh FinishPeppermint-inspired freshness
The colour theory
Why purple helps yellow tones look less noticeable
Purple and yellow sit opposite each other on the colour wheel. Applying a carefully balanced violet tone can temporarily counter the appearance of warm yellow undertones, creating the look of a brighter smile.
Yellow undertones
Warm tones can make teeth appear less bright.
Violet correction
Purple pigment helps visually balance those tones.
Heard of purple shampoo? Bet you haven't tried it for your teeth. Here's how it works:
Colour correction all starts on the colour wheel, where purple and yellow are complementary colours opposite to each other. Using a similar concept to purple shampoo, applying purple onto your teeth can temporarily neutralise the yellow undertones to conceal them, revealing a perceptively whiter shade. Pretty cool right?
We developed the perfect shade of deep violet purple, that neutralises yellow.
Serum is the perfect non-invasive whitening boost designed to temporarily conceal those pesky yellow stains. The best part is that it acts entirely on the tooth surface!
A convenient solution designed for daily use, the same way you would use a concealer for your skin. Re-apply as needed for your go-to whitening boost!
Instantly elevate your smile ritual
A polished, low-effort addition to your morning routine, pre-event preparation or on-the-go beauty kit.
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Simple to use
A streamlined routine that fits naturally alongside regular brushing and everyday oral care.
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Confidence ready
Ideal before photos, meetings, celebrations, dates and other moments when your smile matters.
Purposeful ingredients, vivid violet colour
The formula combines cleansing and texture-supporting ingredients with purple cosmetic pigments and peppermint oil for a fresh-feeling finish.
Glycerin
Hydrated Silica
Xylitol
Peppermint Oil
Red & Blue Colourants
Always refer to the ingredient list printed on the received package, as product formulations and regional labelling may change.
A smarter approach to smile colour
Three easy steps to a brighter-looking finish
1
Apply
Dispense a small amount onto a clean toothbrush, following the directions on your product packaging.
2
Brush gently
Distribute evenly across visible tooth surfaces for the recommended amount of time.
3
Rinse and smile
Rinse thoroughly and continue your regular brushing, flossing and dental-care routine.
Your go-to finishing touch
Everyday confidence
A convenient option when coffee, tea and everyday habits leave your smile looking warmer than you would like.
Before special moments
Add it to your preparation ritual before photographs, celebrations, presentations or nights out.
Good to know
Does this permanently whiten teeth?
No. It is a cosmetic colour-correcting product that temporarily helps neutralise the visible appearance of yellow tones on the tooth surface.
Is it a replacement for toothpaste?
No. Continue your normal brushing, flossing and professional dental-care routine. Use this product only as directed on its packaging.
When should I use it?
Use it as a quick cosmetic boost before work, photographs, events or whenever you want a brighter-looking smile.
Will everyone see the same result?
No. The visual effect can vary depending on natural tooth shade, surface staining, application and lighting.
What should I do if irritation occurs?
Stop use and rinse thoroughly. Consult a dental professional if discomfort continues.